Book contents
- The Power of Brand Ownership
- Reviews
- The Power of Brand Ownership
- Copyright page
- Dedication
- Contents
- Introduction
- 1 What We Mean When We Talk about the Cultural Landscape
- 2 Using Brands as Landmarks for Mapping the Cultural Landscape
- 3 Brand Capital, Perspective, and Power
- 4 The Role of Gender
- Case Study 1 Gender
- 5 The Importance of Authenticity
- 6 Brand Activism as a Power Dynamic
- Case Study 2 Activism
- 7 Ownership as Power
- 8 The Transience of Power in the Cultural Landscape
- Case Study 3 Shifting Power
- 9 TL;DR
- Works Cited
- Index
- References
Works Cited
Published online by Cambridge University Press: 14 January 2025
- The Power of Brand Ownership
- Reviews
- The Power of Brand Ownership
- Copyright page
- Dedication
- Contents
- Introduction
- 1 What We Mean When We Talk about the Cultural Landscape
- 2 Using Brands as Landmarks for Mapping the Cultural Landscape
- 3 Brand Capital, Perspective, and Power
- 4 The Role of Gender
- Case Study 1 Gender
- 5 The Importance of Authenticity
- 6 Brand Activism as a Power Dynamic
- Case Study 2 Activism
- 7 Ownership as Power
- 8 The Transience of Power in the Cultural Landscape
- Case Study 3 Shifting Power
- 9 TL;DR
- Works Cited
- Index
- References
- Type
- Chapter
- Information
- The Power of Brand OwnershipMarketing in the Cultural Landscape, pp. 197 - 257Publisher: Cambridge University PressPrint publication year: 2025