I loathe everything to do with The People,’ writes Callimachus, and this (public) turning away from the public poetry of the fifth century is a stance, a gesture, repeated in a multiformity of guises throughout the texts of the Hellenistic period. Although the practices of literary production, performance and circulation are known in even less detail for this period than for the fifth century (and many questions about, say, the constitution of the public of Hellenistic literature are simply not answerable with any security), none the less there are much-discussed and highly significant shifts both in the conditions of literary production and in the presentation of the poet’s voice which require some brief introductory remarks.