Framing that enhances a sense of danger and threat is a potent tool in the hands of powerholders. If the research presented in this book is any indication, this influence is bestowed by the factors that shape the production of news, not the least of which are the codes and practices of the journalistic profession. When covering the tension between national security and civil liberties – that is, reporting on the government’s massive surveillance powers – journalists tended to construct news reports on that basis of these conventions, emphasizing the conflict between these contending values while trying to find ways to personify and personalize the policy debate. Framing coverage around principled conflicts and individual instances are longstanding news values (Price and Tewksbury, 1997). Although framing news around “rights talk” has been well studied (Shah et al., 1996; Brewer, 2007), in this book we find it is this personification – framing stories in individual as opposed to collective terms – that plays such an important role in shaping the responses of audiences, their thought processes, their mental sophistication, their social tolerance, and their political expression. Such individual framing is a fixture of news construction, particularly when covering “Big Brother.”