Book contents
- Network Analysis
- Structural Analysis in the Social Sciences
- Network Analysis
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- 1 Introduction
- Part I Thinking Structurally
- Part II Seeing Structure
- Part III Making Structural Predictions
- 13 Models for Networks
- 14 Models for Network Diffusion
- 15 Models for Social Influence
- 16 Conclusion
- References
- Index
- References
15 - Models for Social Influence
from Part III - Making Structural Predictions
Published online by Cambridge University Press: 21 September 2023
- Network Analysis
- Structural Analysis in the Social Sciences
- Network Analysis
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- 1 Introduction
- Part I Thinking Structurally
- Part II Seeing Structure
- Part III Making Structural Predictions
- 13 Models for Networks
- 14 Models for Network Diffusion
- 15 Models for Social Influence
- 16 Conclusion
- References
- Index
- References
Summary
Connectionist approaches to social networks often speak of flows of ideas, attitudes, and behaviors through ties as social influence and as peer influence in the specific case of flows among friends and acquaintanceships. Modeling social influence is no easy task. How do we determine where a particular idea came from in a network and who influenced whom? In establishing the presence of social influence, a researcher must theoretically and empirically address many potentially confounding factors and alternate explanations. In the previous chapter, we covered network approaches to generic flows at scale. In this chapter, we more thoroughly cover some of the thorny issues involved in tracing interpersonal influences and key modeling strategies in obtaining more detailed views of what flows and to whom.
- Type
- Chapter
- Information
- Network AnalysisIntegrating Social Network Theory, Method, and Application with R, pp. 364 - 389Publisher: Cambridge University PressPrint publication year: 2023