Building an entire industry more or less from scratch, creating products that were popular and loved for a long time, and keeping all of this going for seventy years was quite an achievement. But, like everything else, it followed a life cycle: was born, matured, aged, declined and finally died. Three score years and ten sounds in a way normal. Could it have gone on longer, perhaps as long as the wider automotive industry itself? In Chapter 7, we concluded that the alternative tracks proposed towards or after the end were dead ends. But there might have been better alternatives, had they been pursued earlier.