Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Chapter 15 Going to a Safe Place: (Re)Qualifying Market Sites in the Context of a Global Pandemic
- Chapter 16 #CovidArcadia: The Pandemic Conditions of the Emergence of Digital-Affective Atmosphere
- Chapter 17 Making Space and Beating a Path to a Marketplace: The Uneven Spatial Ordering of Christmas Tourism Markets
- Chapter 18 Small Trading Circuits and Micro-Logistics in Pericapitalist Markets
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 15 - Going to a Safe Place: (Re)Qualifying Market Sites in the Context of a Global Pandemic
from Part IV - Markets in Motion: Places and Spaces
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Chapter 15 Going to a Safe Place: (Re)Qualifying Market Sites in the Context of a Global Pandemic
- Chapter 16 #CovidArcadia: The Pandemic Conditions of the Emergence of Digital-Affective Atmosphere
- Chapter 17 Making Space and Beating a Path to a Marketplace: The Uneven Spatial Ordering of Christmas Tourism Markets
- Chapter 18 Small Trading Circuits and Micro-Logistics in Pericapitalist Markets
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
This chapter explores the interplay between space production, place qualification, and market-making. It argues that market-making is closely tied to space creation, with competing socio-technical arrangements shaping and economizing space. Understanding market site qualification is crucial for grasping the relationship between marketplaces and spaces, as it involves equipping agencies to co-produce site characteristics alongside goods therein. Further, market sites are influenced by non-economic factors alongside economic arrangements, serving as spaces for social interaction and inclusivity beyond their economic function. Examining the reciprocal relationship between market spaces and places, a case study on the changes made in the Irish pub during the Covid-19 pandemic is presented. The pandemic disrupted economic activities, leading to the reconfiguration of market sites to comply with public health measures. Irish pubs serve as an illustrative example, being significant market sites for the alcohol and hospitality industries as well as community pillars. However, during the pandemic, the social interactions and alcohol consumption at the heart of pub life posed serious public health risks. This created conflicting priorities, with commercial interests pushing for pub reopening while public health authorities called for closure. The chapter highlights the qualification process of market sites and how these dynamics impact the relationship between marketplaces and spaces, with the Covid-19 pandemic serving as a catalyst for change.
- Type
- Chapter
- Information
- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 241 - 255Publisher: Cambridge University PressPrint publication year: 2024
References
Alvarez León, L. F. (2018) Information policy and the spatial constitution of digital geographic information markets. Economic Geography, 94(3), 217–237.CrossRefGoogle Scholar
Amin, A. (2004) Regions unbound: towards a new politics of place. Geografiska Annaler: Series B, Human Geography, 86(1), 33–44.CrossRefGoogle Scholar
Ashton, P., and Christophers, B. (2018) Remaking mortgage markets by remaking mortgages: US housing finance after the crisis. Economic Geography, 94(3), 238–258.CrossRefGoogle Scholar
Azimont, F., and Araujo, L. (2014) Credible qualifications: the case of functional foods, in Geiger, S., Harrison, D., Kjellberg, H., and Mallard, A. (eds.), Concerned Markets: Economic Ordering for Multiple Values. Cheltenham: Edward Elgar, 129–152.Google Scholar
Bardon, N. (2020) Pint me the way: coronavirus in Ireland. The Irish Sun, 24 September. Available at www.thesun.ie/news/5932888/coronavirus-ireland-pubs-dublin-open-outdoor-area-meals (accessed 24 April 2024).Google Scholar
Barnes, T. J. (2008) Making space for the economy: live performances, dead objects, and economic geography. Geography Compass, 2(5), 1432–1448.CrossRefGoogle Scholar
Berndt, C., and Boeckler, M. (2011) Geographies of markets: materials, morals and monsters in motion. Progress in Human Geography, 35(4), 559–567.CrossRefGoogle Scholar
Berndt, C., and Boeckler, M. (2012) Geographies of marketization, in Barnes, T. J., Peck, J., and Sheppard, E. (eds.), The Wiley-Blackwell Companion to Economic Geography. Chichester: Wiley-Blackwell, 199–212.CrossRefGoogle Scholar
Berndt, C., and Wirth, M. (2019) Struggling for the moral market: economic knowledge, diverse markets, and market borders. Economic Geography, 95(3), 288–309.CrossRefGoogle Scholar
Cabras, I. (2016) ‘Pillars of the community’: pubs and publicans in rural Ireland, in Cabras, I. Higgins, D., and Preece, D. (eds.), Brewing, Beer and Pubs: A Global Perspective. Basingstoke: Palgrave Macmillan, 282–302.Google Scholar
Çalışkan, K., and Callon, M. (2009) Economization, part 1: shifting attention from the economy towards processes of economization. Economy and Society, 38(3), 369–398.CrossRefGoogle Scholar
Çalışkan, K., and Callon, M. (2010) Economization, part 2: a research programme for the study of markets. Economy and Society, 39(1), 1–32.CrossRefGoogle Scholar
Callon, M. (1986) Some elements of a sociology of translation: domestication of the scallops and the fishermen of St Brieuc Bay, in Law, J. (ed.), Power, Action and Belief: A New Sociology of Knowledge. London: Routledge, 196–233.Google Scholar
Callon, M. (2010). Performativity, Misfires and Politics. Journal of Cultural Economy, 3(2), 163-169.CrossRefGoogle Scholar
Callon, M., and Law, J. (2004) Introduction: absence–presence, circulation, and encountering in complex space. Environment and Planning D: Society and Space, 22(1), 3–11.CrossRefGoogle Scholar
Callon, M., Méadel, C., and Rabeharisoa, V. (2002) The economy of qualities. Economy and Society, 31(2), 194–217.CrossRefGoogle Scholar
Chimenti, G., and Kjellberg, H. (2022) Mutable mobiles? Making space for an access-based car sharing market. Environment and Planning A: Economy and Space, 54(6), 1277–1296.CrossRefGoogle Scholar
Cochoy, F. (2009) Driving a shopping cart from STS to business, and the other way round: on the introduction of shopping carts in American grocery stores (1936–1959). Organization, 16(1), 31–55.CrossRefGoogle Scholar
Cochoy, F. (2020) Open-display and the ‘re-agencing’ of the American economy: Lessons from a ‘pico-geography’ of grocery stores in the USA, 1922–1932. Environment and Planning A: Economy and Space, 52(1), 148-172.CrossRefGoogle Scholar
Cohen, D., and Lizotte, C. (2015) Teaching the market: fostering consent to education markets in the United States. Environment and Planning A, 47(9), 1824–1841.CrossRefGoogle Scholar
Coles, B. (2021) Making Markets Making Place: Geography, Topo/Graphy and the Reproduction of an Urban Marketplace. Basingstoke: Palgrave Macmillan.CrossRefGoogle Scholar
Cooper, M. H. (2015) Measure for measure? Commensuration, commodification, and metrology in emissions markets and beyond. Environment and Planning A: Economy and Space, 47(9), 1787–1804.CrossRefGoogle Scholar
Dubuisson-Quellier, S. (2010) Product tastes, consumer tastes: the plurality of qualification in product development and marketing activities, in Araujo, L., Finch, J., and Kjellberg, H. (eds.), Reconnecting Marketing to Markets. Oxford: Oxford University Press, 74–93.CrossRefGoogle Scholar
Finch, J. H., Geiger, S., and Harkness, R. J. (2017) Marketing and compromising for sustainability: competing orders of worth in the North Atlantic. Marketing Theory, 17(1), 71–93.CrossRefGoogle Scholar
Fitzgerald, N., Uny, I., Brown, A., Eadie, D., Ford, A., Lewsey, J., and Stead, M. (2021) Managing COVID-19 transmission risks in bars: an interview and observation study. Journal of Studies on Alcohol and Drugs, 82(1), 42–54.CrossRefGoogle ScholarPubMed
Gieryn, T. F. (2000) A space for place in sociology. Annual Review of Sociology, 26, 463–496.CrossRefGoogle Scholar
Holmes, T., Fernandes, J., and Palo, T. (2021) ‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices. AMS Review, 11(3/4), 316–335.CrossRefGoogle Scholar
Kear, M. (2018) The marketsite: a new conceptualization of market spatiality. Economic Geography, 94(3), 299–320.CrossRefGoogle Scholar
Kjellberg, H., and Helgesson, C.-F. (2006) Multiple versions of markets: multiplicity and performativity in market practice. Industrial Marketing Management, 35(7), 839–855.CrossRefGoogle Scholar
Latour, B. (2007) Reassembling the Social. An Introduction to Actor-Network Theory. Oxford: Oxford University Press.Google Scholar
Maguire, J., and Hu, D. (2013) Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China. Social Identities, 19(5), 670–684.CrossRefGoogle Scholar
Massey, D. (2004) Geographies of responsibility. Geografiska Annaler: Series B, Human Geography, 86(1), 5–18.CrossRefGoogle Scholar
Metzger, J., and Wiberg, S. (2018) Contested framings of urban qualities: dis/qualifications of value in urban development controversies. Urban Studies, 55(10), 2300–2316.CrossRefGoogle Scholar
Miller, D. (2019) Of pubs and platforms. Journal of the Royal Anthropological Institute, 25(4), 793–809.CrossRefGoogle Scholar
Muellerleile, C. (2015) Speculative boundaries: Chicago and the regulatory history of US financial derivative markets. Environment and Planning A, 47(9), 1805–1823.CrossRefGoogle Scholar
Oldenburg, R. (1989) The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts and How They Get You through the Day. New York: Marlowe.Google Scholar
Oldenburg, R., and Brissett, D. (1982) The third place. Qualitative Sociology, 5(4), 265–284.CrossRefGoogle Scholar
O’Brien, J. (2021) The use of public houses as a collective representation of the COVID-19 pandemic in Ireland. Irish Journal of Sociology, 29(3), 353–371.CrossRefGoogle Scholar
O’Neill, C. (2021) Rural pubs are ready to reclaim their vital role as community social hubs. Sunday Independent, 10 October. Available at www.independent.ie/irish-news/rural-pubs-are-ready-to-reclaim-their-vital-role-as-community-social-hubs/40933943.html (accessed 24 April 2024).Google Scholar
Palo, T. (2023) The emergence of concerned partnerships in the ethical marketization of place: a narrative lens. Journal of Business Ethics, 184, 835–854.CrossRefGoogle Scholar
Paul, M. (2022) Irish pubs will be changed forever by the pandemic. The Irish Times, 7 January. Available at www.irishtimes.com/business/mark-paul-irish-pubs-will-be-changed-forever-by-the-pandemic-1.4770331 (accessed 24 April 2024).Google Scholar
Pellandini-Simányi, L. (2016) Non-marketizing agents in the study of markets: competing legacies of performativity and actor-network-theory in the marketization research program. Journal of Cultural Economy, 9(6), 570–586.CrossRefGoogle Scholar
Pollock, S. (2020) Last orders? Pubs face battle for survival after Covid-19. Irish Independent, 19 April. Available at www.independent.ie/world-news/last-orders-pubs-face-battle-for-survival-after-covid-19/39136997.html (accessed 20 January 2023).Google Scholar
Reijonen, S., and Tryggestad, K. (2012) The dynamic signification of product qualities: on the possibility of ‘greening’ markets. Consumption Markets & Culture, 15(2), 213–234.CrossRefGoogle Scholar
Roche, B. (2021) Cork can ‘lead way’ on outdoor dining after Covid-19 subsides. The Irish Times, 4 April. Available at www.irishtimes.com/news/ireland/irish-news/cork-can-lead-way-on-outdoor-dining-after-covid-19-subsides-1.4528613 (accessed 24 April 2024).Google Scholar
Schatzki, T. R. (2003) A new societist social ontology. Philosophy of the Social Sciences, 33(2), 174–202.CrossRefGoogle Scholar
Schatzki, T. R. (2005) Peripheral vision: the sites of organizations. Organization Studies, 26(3), 465–484.CrossRefGoogle Scholar
Stigzelius, I., Araujo, L., Mason, K., Murto, R., and Palo, T. (2018) Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938–1958). Consumption Markets & Culture, 21(4), 347–372.CrossRefGoogle Scholar
Vallee, M. (2022) Do we need a posthumanist sociology? Notes from the COVID-19 pandemic. Current Sociology, 72(1), DOI: 10.1177/00113921221090253.Google Scholar
Watson, S. (2009) The magic of the marketplace: sociality in a neglected public space. Urban Studies, 46(8), 1577–1591.CrossRefGoogle Scholar
Watts, J. (2020) Interview with Bruno Latour: ‘This is a global catastrophe that has come from within’. The Guardian, 7 June. Available at www.theguardian.com/world/2020/jun/06/bruno-latour-coronavirus-gaia-hypothesis-climate-crisis (accessed 20 January 2023).Google Scholar
Withers, C. W. (2009) Place and the ‘spatial turn’ in geography and in history. Journal of the History of Ideas, 70(4), 637–658.CrossRefGoogle Scholar
Woodward, K., Jones, J. P. III, and Marston, S. (2010) Of eagles and flies: orientations toward the site. Area, 42(3), 271–280.CrossRefGoogle Scholar