Chapter 2 focuses on who service magicians were. As with Chapter 1, there is an element of statistical analysis as we endeavour to ascertain who a ‘typical’ service magician might be. The broad conclusion reached is that service magicians were diverse in terms of gender, occupation, and, as far as we can tell, age, though if the demographics are broken down by type of magic practised, some patterns do emerge. The second section of this chapter looks at the economics of magic: in short, how it worked as a service, and what sort of income a magician might expect. In doing so, we learn something of the financial state of sorcerers. The chapter concludes with a case study of Westminster, through which it is possible to gain an idea of how magic sat alongside other trades in a microcosmic service economy.