Chapter 4 focuses on magicians’ clients. Adopting a similar format to Chapter 3, it begins with a summary of the way clients were portrayed in didactic texts, isolating some key characteristics that were persistently applied. Again, these are unflattering, and the rest of the chapter is dedicated to establishing the extent to which they were accurate. We see that popular portrayals of clients are often more sympathetic, and that, if the court records are anything to go by, the range of people who visited magicians was very diverse. We also find that clients were aware of the negative reputations they might garner, and as such tried either to hide or justify their activities. Finally, we see that clients, especially in the late medieval period, were very aware that they were indeed clients. As such, they carried certain expectations about what they would receive from a magician and were even prepared to seek redress when disappointed. This assertive stance may have become more aggressive as the period progressed and fear crept in over the potential link between witchcraft and other forms of magic. Simultaneously, new legislation outlawing various types of practical magic probably led to a drop in clients seeking formal redress.