Book contents
- Language, Space, and Cultural Play
- Language, Space, and Cultural Play
- Copyright page
- Contents
- Figures
- Acknowledgments
- 1 Introduction
- 2 Theorizing Affect in the Semiotic Landscape
- 3 Kawaii in the Semiotic Landscape
- 4 Reverencing the Landscape
- 5 Romancing the Landscape
- 6 “Friendly Places”
- 7 The Affective Regime of Luxury and Exclusivity
- 8 Affecting the Digital Landscape
- 9 Conclusion
- References
- Index
1 - Introduction
Published online by Cambridge University Press: 30 October 2019
Book contents
- Language, Space, and Cultural Play
- Language, Space, and Cultural Play
- Copyright page
- Contents
- Figures
- Acknowledgments
- 1 Introduction
- 2 Theorizing Affect in the Semiotic Landscape
- 3 Kawaii in the Semiotic Landscape
- 4 Reverencing the Landscape
- 5 Romancing the Landscape
- 6 “Friendly Places”
- 7 The Affective Regime of Luxury and Exclusivity
- 8 Affecting the Digital Landscape
- 9 Conclusion
- References
- Index
Summary
This chapter covers the nascent state of the theorization affect in landscape studies, the need to distinguish between emotions and affect, and explains why the latter is of greater analytical value as part of our attempts to better understand the ideological structuring of semiotic landscapes,
- Type
- Chapter
- Information
- Language, Space and Cultural PlayTheorising Affect in the Semiotic Landscape, pp. 1 - 13Publisher: Cambridge University PressPrint publication year: 2019