Chapter 2 identifies prototypical examples of hate speech and seeks to explain what makes them such. Section 2.2 lists the original examples of hate speech cited in Mari Matsuda’s seminal article on the legal concept. We then explain how, even though the ordinary and legal concepts of hate speech share paradigmatic examples, the ordinary concept now has its own extended body of exemplars. Section 2.3 attempts to plot the complex pattern of overlapping and criss-crossing similarities among these exemplars. Section 2.4 looks in more depth at one of the paradigmatic examples of hate speech, namely racial slurs such as ‘nigger’. We highlight similarities it shares with other prototypical examples of hate speech. Finally, Section 2.5 defends a particular account of what it means for a new example to have enough similarities with exemplars to count as hate speech. If there are enough similarities across at least four out of five of the distinguishing qualities of target, style, message, act, and effect, then this conceptually justifies applying the phrase ‘x is also hate speech’ to the new example. We dub this the global resemblance test.