The moral foundations of crisis response seem simple: responders save lives, reduce human suffering, and pursue a lofty societal goal. Yet, crises often produce morally complicated situations as well. Crisis organizations have adopted norms, which help responders to work in complex moral contexts, but these norms cause moral distress when responders do not fully agree with them. Responders can choose to deviate from the norms and follow their inner moral convictions instead. This will not remove the moral complexities of their work though. Rather, it means that crisis professionals have to resolve moral dilemmas on their own and bear the full weight of moral responsibility. The moral dilemma for responders concerns this tension between following organizational norms and their own convictions. In response, crisis organizations could pursue an ethical culture by promoting organizational deliberation on moral questions in crisis operations. Creating an ethical culture allows for an open, flexible attitude by enabling active dialogue and collective reflection on moral dilemmas in crises. It facilitates a confrontation with the inevitable moral discomforts of crisis response.