The gravitational clustering hierarchy and dissipative gas processes are both involved in the formation of bulges. Here I present a simple empirical model in which bulge material is assembled via gravitational accretion of visible companion galaxies. Assuming that merging leads to a starburst, I show that the resulting winds can be strong enough to self-regulate the accretion. A quasi-equilibrium accretion process naturally leads to the Kormendy relation between bulge density and size. Whether or not the winds are sufficiently strong and long lived to create the quasi-equilibrium must be tested with observations. To illustrate the model I use it to predict representative parameter-dependent star formation histories. The bulge building activity appears to peak around a redshift z ∼ 2, with tails to both higher and lower redshifts.