The ‘Cane Sugar Campaign’, launched in 1968, introduced a distinctly political perspective in campaigns for fair trade, exposing the unequal structures of global trade around the disparities in the global sugar trade. The campaign was ignited by the stalling negotiations of the United Nations Conferences on Trade and Development in 1964 and 1968. It thus directly responded to the impact of decolonization in international politics. Through transferring these issues to local activism, it related such international development to the everyday lives of people in Western Europe. The chapter charts the emergence of attempts to address global inequality through interventions in national, European, and international politics. It then shows how European integration in particular prompted activists to set up transnational campaigns, but also severely hampered attempts at campaigning because of the difficulty of transnational communication as well as a lack of experience in addressing transnational institutions.