“So the litigation is used to shock the market?”

“Yes, and, of course, to compensate the victims. I don’t want tumors in my bladder, benign or malignant. Most jurors would feel the same way. Here’s the scenario: You put together a group of fifty or so plaintiffs, and file a big lawsuit on behalf of all Dyloft patients. At precisely the same time you launch a series of television ads soliciting more cases. You hit fast and hard, and you’ll get thousands of cases. The ads run coast to coast–quickie ads that’ll scare folks and make them dial your toll-free number right here in D.C., where you have a warehouse full of paralegals answering the phones and doing the grunt work. It’s gonna cost you some money, but if you get, say, five thousand cases, and you settle them for twenty thousand bucks each, that’s one hundred million dollars. Your cut is one third.”

“That’s outrageous!”

“No, … that’s mass tort litigation at its finest….”