We offer details of our empirical approach. Our method involved multiple distinct representative surveys of key college athletic stakeholders (i.e., student-athletes, coaches, athletic administrators, and the American public including nonfans and fans). Our surveys measure opinions on a set of gender equity policy proposals (e.g., equal spending, requiring schools to interview at least one woman for athletic director jobs, etc.). We also include an exercise that requires respondents to confront inevitable policy tradeoffs. Respondents are asked to allocate a fixed budget to fund gender equity initiatives or benefit initiatives (e.g., paying college student-athletes versus guaranteed scholarships). Our measures allow us to explore the empirical evidence for our argument while making generalizable statements about the relevant stakeholders. The chapter provides details of our measurement approach and samples, as well as how we connect our theory to our analyses. Our data allow us to excavate important dynamics within and across group that have interests in college athletics.