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4 - Making and Marketing Movies

from Part II - Media-Dependent Entertainment

Published online by Cambridge University Press:  26 June 2020

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Summary

This chapter explains the basic structure, and the financial, production, and marketing aspects that are fundamental to making and marketing movies.

Type
Chapter
Information
Entertainment Industry Economics
A Guide for Financial Analysis
, pp. 134 - 204
Publisher: Cambridge University Press
Print publication year: 2020

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References

Further Reading

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