The chapter claims that speaker’s utterance when formulating intention is shaped not only by recipient design but also by salience effect. While fitting words into actual situational contexts the speaker is driven not only by the intent that the hearer recognizes what is meant as intended by the speaker, but also by individual salience that affects production subconsciously. The interplay of these social (recipient design) and individual factors (salience) shapes speaker utterance. Recipient design usually results in inductive sequences while salience effect triggers a deductive sequence.