Factoring in Images and Other Semiotic Resources
Published online by Cambridge University Press: 01 February 2024
Social media is resplendent with a creative blend of non-standardised graphical resources such as images, memes, digital stickers, avatars and GIFs that extend beyond the rigid parameters of Unicode emoji character encoding. This chapter explores how emoji interact with other kinds of visual resources beyond language in social media posts such as graphicons. The chapter aims to give the reader a sense of how a social semiotic intermodal approach furnishes a flexible toolkit for an analyst to explore emoji’s relations with other modes. It primarily analyses the meanings made through combinations of emoji, language and GIFs in tweets. The analysis reveals how graphicons such as GIFs and digital stickers often realise a salient ‘New’ of the posts wherein they occur, and thus foreground interpersonal meaning.
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