Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-lj6df Total loading time: 0 Render date: 2024-11-03T04:56:06.181Z Has data issue: false hasContentIssue false

1 - Introduction: the future of economic regulation in broadcasting markets

Published online by Cambridge University Press:  18 December 2009

Jürgen Von Hagen
Affiliation:
Professor of Economics, University of Bonn
Paul Seabright
Affiliation:
Professor of Economics, University of Toulouse-1
Paul Seabright
Affiliation:
Université de Toulouse
Jürgen von Hagen
Affiliation:
Rheinische Friedrich-Wilhelms-Universität Bonn
Get access

Summary

This book is about how the dramatic technical changes impacting the nature of broadcasting are affecting, and should affect, our ideas on the role of public economic regulation of the markets in which broadcasting transactions take place. Broadcasting used to be considered a classic public good, in that it was impossible to exclude viewers who had not paid. There were two solutions to the public good problem: one was public provision, nearly always by a publicly owned and funded organisation such as the BBC; the other, often coexisting with the former, was private provision funded by advertising revenue. In addition, scarce spectrum capacity and high fixed costs of programme making ensured that in many countries there was little competition between channels. And there was little direct competition, likewise, between broadcasting and other forms of information transmission, such as newspaper publishing or the commercial cinema.

The rapid evolution of broadcasting technology, and especially the move from analogue to digital means of processing and transmission, has transformed the landscape of broadcasting beyond recognition. The main features of the new landscape are as follows:

  • Broadcasting signals can now be encrypted, meaning that exclusion of non-payers is possible for the relatively small cost of a set-top box. Radio broadcasting remains free but that is because of listeners' relatively low willingness to pay; television broadcasting has to all intents and purposes ceased to be a public good, except where the authorities (or private benefactors) choose to supply it on terms appropriate to a public good.

  • Digitisation of the signal has enabled much greater compression of content into the available spectrum. Spectrum scarcity is no longer a significant constraint upon entry into broadcasting markets.

  • […]

Type
Chapter
Information
The Economic Regulation of Broadcasting Markets
Evolving Technology and Challenges for Policy
, pp. 3 - 10
Publisher: Cambridge University Press
Print publication year: 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Sunstein, Cass (2001) Republic.com, Princeton, Princeton University Press.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×