Early pregnancy loss is a common but distressing occurrence. Caring thoughtfully for women and others experiencing pregnancy loss and being able to listen to and understand their concerns can make a real and positive difference. Communication is key: communicating with patients clearly and thoughtfully, and delivering unexpected or bad news sensitively is hugely important. Health professionals may need to talk with and support patients and partners as they make difficult decisions within a short period of time, so should feel confident in talking about procedures including the benefits and risks of treatment. Equally, it is important for health professionals dealing with difficult situations to know how and where to find support for themselves, and to be aware of the resources the Miscarriage Association provides to both patients and professionals.