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Chapter 22 - Personalisation of Higher Education

From Prospects to Alumni

from Part V - Certification and Diplomas

Published online by Cambridge University Press:  09 June 2022

By
Grzegorz Mazurek  and
Karolina Małagocka
Edited by
Andreas Kaplan
Andreas Kaplan
Affiliation:
ESCP Business School Berlin
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Summary

This chapter aims to present the connection between the digital transformation of Higher Education Institutions (HEI) and personalization in relations to students throughout their life-cycle from prospectus to graduation. Personalized communication, the adoption of emerging technologies to support along with personalized learning, are the new focus in many HEI strategies. Digital technologies offer opportunities that facilitate blended, online, and mobile learning. Nonetheless, the implementation of real data-driven personalization is still at its initial stage, therefore relatively little attention is paid to the impact of personalization on the awarding of academic degrees, the value of diplomas and certificates. This chapter presents personalization at various stages of the student's life cycle, from the initial recruitment and on-boarding through the time of acquiring knowledge and qualifications to ideas related to lifelong learning and “student for life”. The opportunities and challenges that personalization creates for the certification process in higher education were also considered.

Keywords

academic degreesblended learningcertificationdigital transformationdiplomaeducational environmentlifelong learningpersonalised learningskills over degreestudents for life
Type
Chapter
Information
Digital Transformation and Disruption of Higher Education , pp. 289 - 300
Publisher: Cambridge University Press
Print publication year: 2022

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