Skip to main content Accessibility help
×
Hostname: page-component-586b7cd67f-dlnhk Total loading time: 0 Render date: 2024-11-30T00:28:37.341Z Has data issue: false hasContentIssue false

Chapter 30 - Higher Education in Motion

Its Transformation and Potential Disruption

from Part VIII - Higher Education in Motion

Published online by Cambridge University Press:  09 June 2022

Andreas Kaplan
Affiliation:
ESCP Business School Berlin
Get access

Summary

So as not to face potential disruption, universities will need to actively engage in the sector’s evolution as opposed to passively observing its revolution. To stay competitive, they will need to adapt pedagogy and content to ongoing changes lest they risk their irrelevance. They are advised to create occasions for relationship and community building, fostering students’ affection for and attachment to their alma mater, and to avoid the university’s being abstract in students’ minds. Instead of the current standard of one-time, early-life degrees (intermittence), lifelong learning and persistence over alumni’s entire professional careers appear to be academia’s model for the future. Universities must assure higher applicability of taught material to job requirements, as employers are increasingly launching own corporate universities offering nano- and micro-degrees. Finally, affiliation with edtech start-ups and big tech companies might be necessary to ensure the funding needed to navigate academia’s new online reality and thus bypass isolation.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2022

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Gibbons, M., Limoges, C., Nowotny, H., Schwartzman, S., Scott, P., and Trow, M. (1994) The New Production of Knowledge: The Dynamics of Science and Research in Contemporary Societies. Thousand Oaks: Sage.Google Scholar
Kaplan, A. (2021) Higher Education at the Crossroads of Disruption: The University of the 21st Century, Great Debates in Higher Education. Bingley: Emerald.CrossRefGoogle Scholar
Kaplan, A. (2020) Universities, Beware: Startups Strip Away Your Glory: On Edtech’s Potential Takeover of the Higher Education Sector, 11 May.Google Scholar
Kaplan, A. (2018) ‘A School Is a Building That Has 4 walls – with Tomorrow Inside’: Toward the Reinvention of the Business School. Business Horizons, 61(4), 599608.Google Scholar
Kaplan, A. (2017) Academia Goes Social Media, MOOC, SPOC, SMOC, and SSOC: The Digital Transformation of Higher Education Institutions and Universities. In Rishi, B. and Bandyopadhyay, S.,eds., Contemporary Issues in Social Media Marketing. London: Routledge, 2030.CrossRefGoogle Scholar
Kaplan, A., and Haenlein, M. (2016) Higher Education and the Digital Revolution: On MOOCs, SPOCs, Social Media and the Cookie Monster. Business Horizons, 59(4), 441450.Google Scholar
Kaplan, A., and Pucciarelli, F. (2016) Contemporary Challenges in Higher Education – Three E’s for Education: Enhance, Embrace, Expand. IAU Horizons, International Universities Bureau of the United Nations, 21(4), 2526.Google Scholar
Prince, C., and Beaver, G. (2001) The Rise and Rise of the Corporate University: The Emerging Corporate Learning Agenda. International Journal of Management Education 1(2), 1726.Google Scholar
Pucciarelli, F., and Kaplan, A. (2019) Competition in Higher Education. In Nguyen, B., Melewar, T. C. and Hemsley-Brown, J., eds., Strategic Brand Management in Higher Education. New York: Routledge, 7488.Google Scholar
Pucciarelli, F., and Kaplan, A. (2016) Competition and Strategy in Higher Education: Managing Complexity and Uncertainty. Business Horizons, 59(3), 311320.Google Scholar
Selingo, J. J. (2017) The Future of the Degree: How Colleges Can Survive the New Credential Economy. Washington, DC: Chronicle of Higher Education.Google Scholar
Shein, E. (2020) Google’s New Certificates Help People Get Jobs in Analytics, UX, Project Management without Degrees. TechRepublic, 4 September.Google Scholar
Straumsheim, C. (2015) Ed Tech’s Funding Frenzy. Inside Higher Ed, 24 July.Google Scholar
The Economist (2018) Income-Share Agreements Are a Novel Way to Pay Tuition Fees. The Economist, 19 July.Google Scholar
Walsh, James D. (2020) The Coming Disruption: Scott Galloway Predicts That a Handful of Elite Cyborg Universities Will Soon Monopolise Higher Education. New York Magazine Intelligencer, 11 May.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×