Lyndon B. Johnson, abruptly elevated into the Oval Office by the assassination of Kennedy at the end of 1963, had more than his predecessor's popularity to contend with; he had the legacy of more than half a century of liberalism to live up to. Virtually every president before him since Theodore Roosevelt had offered the nation a deal or the promise of a new start; Square Deal, Fair Deal, New Deal, New Freedom, and, in 1960, a New Frontier, “a frontier of unknown opportunities and perils – a frontier of unfulfilled hopes and threats,” as Kennedy had described it. There was, possibly, a limit to how many fresh starts any single nation could hope to sustain, especially one as new as the United States was in 1963. Yet Johnson had his own plan, one that would both incorporate and encapsulate all the promises that he had grown up with and through, one not grounded in the alleviation of national poverty but in the potential for attacking individual poverty that the nation's postwar prosperity provided, one that would finally fulfill the promise of the United States of America: the “Great Society.”