Chapter Nine explores Rogers’ humor, which was the common denominator in his wide-ranging endeavors as a public figure . It argues that he was the heir of a homespun, cracker-box tradition of comic commentary dating back to Benjamin Franklin and continuing through Artemus Ward, Petroleum V. Nasby, Mr. Dooley, and Mark Twain. Rogers presented a comic persona composed of common sense, a puncturing of pretense and pomposity, and a head-shaking, chuckling exposure of the absurdities of modern values and traditional prejudices alike. He did not tell jokes but offered witty reflections on the conundrums of modern life, appearing as a rustic sage cracking wise at the local general store. Moreover, while Rogers took pains to present his humor as spontaneous, it was actually meticulously prepared. Ultimately, by joking about the tensions, incongruities, and dislocations of a rapidly modernizing society, he helped Americans come to terms with enormous changes affecting their lives. Their rapturous reception made Rogers the leading American humorist of early twentieth-century America.