This chapter discusses the poetics of familiarity embodied in the Romantic essay. It locates the origins of that poetics in Wordsworth’s ‘Preface’ of 1800 and 1802 to Lyrical Ballads. Responding in turn to the famous preface, the three most notable ‘familiar’ essayists of the era, Charles Lamb, William Hazlitt, and Leigh Hunt, revise a manifesto for poetry into one for prose, a celebration of nature into a proclamation of the city. In their practice, the familiar essay becomes the exemplary form of urban expression in the Romantic era. The characteristic procedure of the essay is the slide from the familiar to the ideal and back again, by directly articulating the ideal bearing of the familiar subject, or by a range of other idealising (and essayistic) strategies.