This chapter examines the British essay in the age of the Internet, a period which has radically reshaped literary culture. Online magazines and journals now outnumber their print precursors, vastly increasing the venues available to budding essayists. But this transformation was predated by a more pivotal online trend: blogging. Beginning in the early years of the new millennium, and ending, effectively, with the rise of social media, the golden age of blogging allowed a wave of self-published writers to revolutionise literary criticism and cultural theory. Free from professional aims and ambitions, experimental and avidly personal, their essays left a lasting impression on both literary journalism and the academy. This chapter explores the underacknowledged possibilities and legacies of blogging, surveying the ways in which prominent bloggers reimagined the essay form.