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30 - Reading Race and American Televangelism

from SECTION V - NEW AND CONTINUING RELIGIOUS REALITIES IN AMERICA

Published online by Cambridge University Press:  28 July 2012

Marla Frederick
Affiliation:
Harvard University
Stephen J. Stein
Affiliation:
Indiana University, Bloomington
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Summary

Father, touch in this place. Heal in this place…. Don’t anoint our masks…. Touch who we are, where we live. Touch the places in our lives that people don’t even know exist…. Release an anointing in this place because somebody in this room is in trouble. Somebody’s mama is in trouble. Somebody’s wife is in trouble. Some mother of the church, some first lady is in trouble – encumbered with duties and responsibilities, functioning like a robot, but bleeding like a wounded dog. I pray in the name of the Lord Jesus … that the spirit of the Lord God would permeate this place and resurrect our evangelists and our missionaries and our ministers. And, raise up mamas and raise up wives and raise up our sisters that have been slain by circumstances.

Bishop T. D. Jakes, Azusa Conference 1993, Tulsa, Oklahoma

Commanding women to be “loosed” from their burdens and circumstances of affliction in his nearly canonical sermon, “Woman Thou Art Loosed,” Bishop T. D. Jakes momentarily evoked for the listener in his opening prayer splintered images of women’s despair and possibilities for their redemption. In 1993 this sermon catapulted him to international fame. Ministering in an obscure auditorium on the campus of Oral Roberts University, Jakes would eventually package and redistribute this message, through the power of satellite broadcasting, to national and international audiences. What began as a small Pentecostal movement turned into a worldwide phenomenon.

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Publisher: Cambridge University Press
Print publication year: 2009

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References

Billingsley, Scott. It’s a New Day: Race and Gender in the Modern Charismatic Movement. Tuscaloosa, AL, 2008.
Einstein, Mara. Brands of Faith: Marketing Religion in a Commercial Age. New York, 2008.
Frankl, Razelle. Televangelism: The Marketing of Popular Religion. Carbondale, IL, 1987.
Hadden, Jeffrey K., and Shupe, Anson, Televangelism: Power and Politics on God’s Frontier. New York, 1988.
Harding, Susan. The Book of Jerry Falwell: Fundamentalist Language and Politics. Princeton, 2000.
Hendershot, Heather. Shaking the World for Jesus: Media and Conservative Evangelical Culture. Chicago, 2004.
Hoover, Stewart M., and Clark, Lynn Schofield, eds. Practicing Religion in the Age of the Media: Explorations in Media, Religion and Culture. New York, 2002.
Lee, Shayne. T. D. Jakes: America’s New Preacher. New York, 2005.
Schultze, Quentin, ed. American Evangelicals and the Mass Media. Grand Rapids, MI, 1990.
Walton, Jonathan. Watch This! The Ethics and Aesthetics of Black Televangelism. New York, 2009.

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