Book contents
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- Copyright page
- Contents
- Figures
- Maps
- Contributors to Volume III
- General Introduction: What is America and the World?
- Introduction to Volume III
- Part I American Power in the Modern Era
- Part II Competing Perspectives
- Part III The Perils of Interdependence
- 21 Borders and Migrants
- 22 Economic Catastrophes
- 23 Corporate Imperialism and the World of Goods
- 24 The Body Politics of US Imperial Power
- 25 Agriculture and Biodiversity
- 26 Worlds of International Development
- 27 Preserving Peace and Neutrality
- 28 The American Way in World War II
- 29 The Republic of Science and the Atomic Bomb
- 30 Visions of One World
- Index
23 - Corporate Imperialism and the World of Goods
from Part III - The Perils of Interdependence
Published online by Cambridge University Press: 12 November 2021
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- Copyright page
- Contents
- Figures
- Maps
- Contributors to Volume III
- General Introduction: What is America and the World?
- Introduction to Volume III
- Part I American Power in the Modern Era
- Part II Competing Perspectives
- Part III The Perils of Interdependence
- 21 Borders and Migrants
- 22 Economic Catastrophes
- 23 Corporate Imperialism and the World of Goods
- 24 The Body Politics of US Imperial Power
- 25 Agriculture and Biodiversity
- 26 Worlds of International Development
- 27 Preserving Peace and Neutrality
- 28 The American Way in World War II
- 29 The Republic of Science and the Atomic Bomb
- 30 Visions of One World
- Index
Summary
In the early twentieth century, corporations and very large privately held companies circled the globe in search of raw materials and new markets for the flood of consumer goods that rapid industrialization had produced. Standard Oil, Singer Manufacturing, Ford Motor, United Fruit, Coca-Cola, Victor Talking Machine, Edison Manufacturing, Firestone Tire and Rubber, and the British American Tobacco companies, along with countless others, sought to source rubber, tobacco, bananas, cotton, and many other raw materials from outside the United States. Simultaneously, many of these same companies sold a proliferating array of commodities across the globe. As part and parcel of this industrial development, culture industries – including the film, record, print media, and advertising industries – circulated brand glyphs, advertisements, films, sound recordings, and print narratives in a variety of formats across diverse international markets. By both accident and design, these cultural products interacted with other commodities and sold unstable interpretations of this very process of globalization to consumers.
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- Information
- The Cambridge History of America and the World , pp. 539 - 561Publisher: Cambridge University PressPrint publication year: 2022