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5 - Consumer Protection Law and AI

from Part I - Law of Obligations

Published online by Cambridge University Press:  21 March 2024

By
Jeannie Marie Paterson  and
Yvette Maker
Edited by
Ernest Lim  and
Phillip Morgan
Ernest Lim
Affiliation:
National University of Singapore
Phillip Morgan
Affiliation:
University of York
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Summary

Consumers are at the forefront of market uses of AI. There are also myriad consumer uses of AI products. Consumer protection law justifies greater responses where the interactions involve significant risks and relevant consumer vulnerability; both such elements are present in the current and predicted AI uses concerning consumers. Whilst consumer protection law is likely to be able to be sufficiently flexible to adapt to AI, there is a need to recalibrate consumer protection law to AI.

Keywords

Consumer protectionconsumer autonomyconsumer welfareprivacybiasdiscrimination
Type
Chapter
Information
The Cambridge Handbook of Private Law and Artificial Intelligence , pp. 113 - 134
Publisher: Cambridge University Press
Print publication year: 2024

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