Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
18 - Poor Consumer(s) Law
The Case of High-Cost Credit and Payday Loans
from Part IV - How the Law Protects
Published online by Cambridge University Press: 29 June 2023
Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
Summary
There is a long-standing consensus on the need to fight poverty and eliminate it. Some fifty-five years ago, the American President Lyndon B. Johnson launched a “War on Poverty” in his 1964 State of the Union Address. Nevertheless, poverty is still a striking problem. In the United States, more than 46 million Americans lived in poverty in 2012.2 Worldwide, billions live on less than eight US dollars a day,3 and hundreds of millions on less than one dollar a day.4 Poverty is a complex, multifaceted, and persistent problem.5
- Type
- Chapter
- Information
- The Cambridge Handbook of Marketing and the Law , pp. 384 - 414Publisher: Cambridge University PressPrint publication year: 2023