Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
19 - Eating Law
from Part IV - How the Law Protects
Published online by Cambridge University Press: 29 June 2023
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
Summary
In 2014, two titans in the food industry squared off in the Supreme Court of the United States. POM Wonderful, LLC is a well-known beverage producer, largely credited with ushering in America’s love affair with pomegranate juice. POM Wonderful produces a number of pomegranate-based beverages. One such beverage is a “Pomegranate Blueberry” juice that consists primarily of, well, pomegranate and blueberry juice. Not to be left out of the bourgeoning pomegranate juice market, the Coca-Cola Company began manufacturing and selling its own version of a pomegranate blueberry juice drink: Minute Maid Enhanced Pomegranate Blueberry Flavored 100% Juice Blend. It consists of 99.4 percent apple juice.
- Type
- Chapter
- Information
- The Cambridge Handbook of Marketing and the Law , pp. 415 - 446Publisher: Cambridge University PressPrint publication year: 2023