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6 - From Shared Values to Cultural Dimensions

A Comparative Review

from Part II - Theoretical Approaches

Published online by Cambridge University Press:  18 February 2020

By
Elizabeth A. Tuleja  and
Michael Schachner
Edited by
Guido Rings  and
Sebastian Rasinger
Guido Rings
Affiliation:
Anglia Ruskin University, Cambridge
Sebastian Rasinger
Affiliation:
Anglia Ruskin University, Cambridge
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Summary

Elizabeth A. Tuleja and Michael Schachner explore a substantial number of very influential contrastive approaches, from Hofstede and the GLOBE study to work by Schwartz, Inglehart and Minkov. The chapter discusses these approaches from both a conceptual as well as a methodological point of view and points out the continued need for multiple perspectives on cross-cultural research in a polycultural world. Rather than opting for an either/or solution, the authors suggest that researchers, educators and practitioners such as communication consultants, want to choose the theory that best suits their needs in a given context.

Keywords

intercultural communicationcontrastive approachescultural dimensionsGLOBE studyvalue systemsmental programming
Type
Chapter
Information
The Cambridge Handbook of Intercultural Communication , pp. 96 - 119
Publisher: Cambridge University Press
Print publication year: 2020

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