Book contents
- The Cambridge Handbook of Consumer Psychology
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 Consumer Psychology of Individuals
- 2 Consumer Psychology of Groups and Society
- 10 Interpersonal Influences in Consumer Psychology
- 11 The Psychology of Consumer Social Hierarchy and Rank Signaling
- 12 Political Ideology and Consumer Psychology
- 13 Religion and Consumer Psychology
- 14 The Psychology of Consumer Dignity
- 15 The Psychology of Shared Consumption
- 16 The Psychology of Access-Based Consumption
- 17 Word-of-Mouth and Consumer Psychology
- 18 Consumer Culture
- 3 Methods for Understanding Consumer Psychology
- Index
- References
12 - Political Ideology and Consumer Psychology
from 2 - Consumer Psychology of Groups and Society
Published online by Cambridge University Press: 30 March 2023
Book contents
- The Cambridge Handbook of Consumer Psychology
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 Consumer Psychology of Individuals
- 2 Consumer Psychology of Groups and Society
- 10 Interpersonal Influences in Consumer Psychology
- 11 The Psychology of Consumer Social Hierarchy and Rank Signaling
- 12 Political Ideology and Consumer Psychology
- 13 Religion and Consumer Psychology
- 14 The Psychology of Consumer Dignity
- 15 The Psychology of Shared Consumption
- 16 The Psychology of Access-Based Consumption
- 17 Word-of-Mouth and Consumer Psychology
- 18 Consumer Culture
- 3 Methods for Understanding Consumer Psychology
- Index
- References
Summary
The present chapter proposes an organizing framework for understanding the effects of political ideology on consumer behavior. We first summarize how political ideology is conceptualized and operationalized in the literature. We then describe three levels at which political ideology shapes consumption decisions. At the individual level, the political ideology of consumers has wide-ranging effects on their acquisition, consumption, and divestment decisions. At the company level, the political ideology of companies with which consumers interact influences corporate political actions (such as lobbying) and activism (such as taking a stand on sociopolitical issues and events), with tangible implications for consumer behavior and company outcomes. At the system level, the political ideology of systems, reflected in the media, cultural, policy, and social environments that consumers and scholars navigate, has far-ranging implications for consumer decision-making, well-being, and even the body of knowledge generated on the topic of political ideology.
- Type
- Chapter
- Information
- The Cambridge Handbook of Consumer Psychology , pp. 331 - 363Publisher: Cambridge University PressPrint publication year: 2023
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