With the recent proposal of the European Commission for a so-called Artificial Intelligence Act, this technology becomes a regulatory subject in its own right. While the Commission proposal primarily adopts a market-oriented approach, artificial intelligence also plays an increasingly important role in the internal decision-making of corporations. The technology promises increased efficiency, especially for business decisions that are made on the basis of extensive and complex data. Artificial intelligence makes it possible, for instance, to analyse data from customer relationships or production processes on a massive scale, and to prepare it for decision-making processes, such as in the context of algorithmic marketing, algorithmic market research or algorithmic controlling.