No-one has yet quite agreed what to call it: livecast, live from, simulcast, alternative content, cinecast, cinemacast, streamed transmission, outside broadcast, digital broadcast cinema, ‘live’ theatre broadcast, captured live broadcast, event cinema, theatrofilm. But the phenomenon of cinema broadcasts, live, delayed and encore, is a new and striking area for the experience of Shakespeare theatre productions. Their various forms of transmission and consumption mark out crucial questions about the distribution and audiences for the event-object, whatever name we give it. The chapter looks at the techniques for filming live performance and the ways it makes meaning. It then examines examples from the National Theatre in London or from other theatres whose Shakespeare productions it distributes (under the label National Theatre Live), as well as Shakespeare’s Globe and the Royal Shakespeare Company.