This chapter examines Kerouac’s later novels such as Big Sur, Satori in Paris, Desolation Angels, and Vanity of Duluoz, showing how he developed a “late style” that was a response to the way his image and writing were commodified by popular and literary culture. These late novels portray the author-narrator as out of step with a culture that has passed him by, as Kerouac suggests the ways his fame as the so-called “King of the Beatniks” led to both his increasing alcoholism, and to new ways of looking at himself in his writing.