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Opportunities, Limitations and the Role of Companies to Empower Consumers
Published online by Cambridge University Press: 10 September 2021
This chapter explores the role of consumers in pushing for sustainable business. It finds that although consumers increasingly care about sustainability, there are significant limitations to how able and willing they are to prioritise sustainably-sourced products through their purchasing decisions. Faced with limitations on individual consumer ability and agency to incentivise sustainable business through purchasing decisions, we have seen the mobilisation of consumers by civil society groups focused on tarnishing company reputations; these have been effective in some instances, but are unable to lead to meaningful change at scale.
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