Campbell and Freire rely on an understanding of symbolic action that is not merely instrumental but expressive. Rather than thinking that “the ends justify the means,” these authors consider which messages are conveyed by the means they use and ask whether these implicit messages are conducive to their ultimate ends. In Chapter 4, I analyze how Søren Kierkegaard uses this reasoning to develop an innovative approach to communication that avoids being co-opted by misleading philosophies. A direct, confrontational approach, Kierkegaard reasoned, only serves to confirm people in their illusions, therefore writers need to create opportunities for readers to examine their own lives. I explain the benefits of criticism that transcends “us versus them” binaries and therefore demands interlocutors re-evaluate their categories.