In the twenty-first century, there are myriad ways for a fledgling rock band to gain exposure and promote itself. The band can set up its own website or take advantage of the new world of social media. If the band is signed to a record company, a grand strategy may be explored, in the hope of getting the band exposure on radio stations whose formats are compatible with the band’s music and on streaming services like Spotify or Google Music, among many others, as well as visual exposure via YouTube and hopefully even cable or network television and more. Virtually none of this “star-making machinery” existed in early 1962, when a young band from Liverpool, England, called the Beatles was trying to become known beyond its home while the band’s new manager, Brian Epstein, was trying to secure the group a recording contract. For instance, the only national television vehicle in the UK for what was generally called “pop music” in 1962 was Thank Your Lucky Stars, produced by ABC (Associated British Corporation) Television for the country’s only national commercial outlet, ITV (Independent Television).