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from Part III - The Beatles on TV, Film, and the Internet
Published online by Cambridge University Press: 10 January 2020
By design and coincidence, the Beatles exploited the reach of television in the USA. They used the medium to introduce themselves to American audiences and subsequently to renew that connection over the decades, individually and on behalf of the group. Television allowed the Beatles to reach beyond their ardent music fan base to become an accepted part of the US national conversation and American popular culture. They successfully navigated the world of US variety and talk shows in the 1960s and 1970s, leveraged music video programs in the 1980s and 1990s, and found twenty-first century online opportunities, epitomized by the embrace of Carpool Karaoke (with James Corden in 2018) which went from broadcast network television to viral video.
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