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from Part II - The Beatles in Performance
Published online by Cambridge University Press: 10 January 2020
A CBS documentary marking the 50th anniversary of the Beatles’ arrival in New York on February 7, 1964 captured the scene: “Even half a century later, the sound is unmistakable. It is the sound of frenzied joy.” Tony Barrow, who served as the Beatles press secretary, credited the British press for coining the word, tracing it to news coverage of the audience reaction to the group’s appearance on Val Parnell’s Sunday Night At The London Palladium variety program on October 13, 1963. This was the first nationally televised live Beatles performance and after witnessing the screaming audience drown out the music, Fleet Street “discovered” Beatlemania.
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