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Published online by Cambridge University Press: 24 March 2022
This chapter describes methods for executing the designed experiment and recording the response variables. The ethical implications of the experiment have to be considered before starting data collection, with the aim to minimize harmful impacts. Various data sources and data collection methods are available: archival data sources, passive data collection, active data collection with methods to influence input variables, data collection from mobile apps, and data collection via crowdsourcing. The chapter also describes methods to store the collected data.
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