Since the 1968 Olympic Games in Mexico City, the High Jump has never been the same. That’s when Dick Fosbury accomplished the fabulous feat of sailing over the crossbar headfirst and backward to earn his coveted Gold Medal! Today, we take it for granted that Fosbury’s Flop has always been the “gold standard” style in the sport. But, it wasn’t. The “scissors” and the “straddle” jumps had been the two dominant styles. How did Fosbury develop this ungainly technique? Was it a stroke of genius? Did he experience a flash of insight – a so-called eureka moment? Was this revolutionary style his and his alone? How did Fosbury’s technique acquire its catchy alliterative moniker? The answers to these questions are quite surprising and force us to consider behavioral innovations such as Fosbury’s from an altogether different perspective – one that applies a natural science approach to both innovative and everyday behavior.