The chapter presents the specific art approach to HCI research, including an illustration from the literature. The latter claims that empirical investigations of videogame play and videogame engagement are often delimited along demographic or genre lines. In contrast, the illustration proposes a theory of players engaging with games, if they can find a sense of net personal cultural value.The chapter then presents the specific art framework for HCI research, comprising art as discipline, general problem, particular scope, research, knowledge and practices. The specific art framework is followed by the art design research exemplar, as the art design cycle and the art design research cycle. The lower-level art framework comprises the art application, the art interactive system, and the art interactive system performance. Both the exemplar and the lower-level framework are applied to the same illustration of the art approach taken from the literature, which proposes a theory of players engaging with games, if they can find a sense of net personal cultural value.