Archaeologists have long grappled with understanding the nature of transformations in human societies. Some of these transformations are seen as “revolutionary,” including the development of tools, the creation of imagery, the domestication of plants and animals, and the rise of urban and state-level societies. While the complexity and diversity of these reconfigurations has become more apparent with every new study, social group restructuring is crucial to each. Cultural transformations may share characteristics, but the organization and workings of social groups appear specific to each threshold of change. From this perspective, we argue that fundamental societal transformations are more intimately entangled with innovations in group formation – new modes of kin definition, religious groupings, political organizations and manipulation of ancient social media – than driven by technological innovation.