The intensification of Brazil's beef cattle production system can involve different strategies to increase beef production while reducing deforestation in the Amazon biome and mitigating climate change. This study economically evaluates a cooperating beef farm in the state of Mato Grosso, Brazil's Amazon biome over three crop years (2015–16 to 2017–18), transitioning from an extensive grazing system to a semi-intensive system using five sustainable agricultural intensification (SAI) practices. These five practices include (1) grain supplementation for cattle, (2) pasture fertilization, (3) pasture re-seeding, (4) crop–livestock integration (CLI) and (5) irrigated and fertilized pasture that is rotationally grazed. The relative costs of these five SAI strategies used on this cooperating farm are compared. The adoption of SAI strategies increased beef productivity 5.7% (228–241 kg live-weight sold per hectare) and gradually improved net farm income by ~130% over the 3 years of transition (−US$94.79 to $29.80 ha−1). Grain supplementation (US$188 ha−1) had the cheapest cost per hectare, followed by pasture fertilization (US$477 ha−1) and pasture reseeding (US$650 ha−1). The most costly practice was in-ground irrigation of fenced rotationally grazed pasture (US$1600 ha−1) with the second most costly being CLI (US$672 ha−1). Despite adoption challenges of these SAI practices, past research confirm these five practices can increase beef productivity and profitability while reducing carbon footprint. Regardless of the cost per hectare of each practice, farmer adoption can be improved through education, support and incentives from both the public and private sectors.

Impeller mowing conditioners are commonly used to speed up the drying process on the field, making forage preservation (haying, ensiling) less dependent on weather conditions. However, the effects of this technique on the nutritive value of the forage and dairy cows' responses have not been investigated yet. Each half of two fields of grass-dominated swards, first regrowth, was cut either with or without the use of an impeller mowing conditioner (experimental hay and control hay, respectively). Ceteris paribus conditions were guaranteed by the same cutting and wilting times (roughly 48 h), number of teddings, field pickup technique and barn-drying method. At the beginning of the feeding trial, 19 lactating Holstein cows were allocated to one of two groups, one control (nine cows) and one experimental group (10 cows) and were fed the respective forage plus a fixed amount of concentrate [3.6 kg d−1; dry matter (DM) basis]. After a 14-d adaptation period, data were collected over 21 consecutive days. Covariate data of cows were collected prior to the experimental feeding period, over a time span of 9 d, and included in the statistical model. Results revealed that control and experimental hay showed significant (P < 0.05) differences in the nutrient profile. However, the magnitude of these differences was not enough to affect intakes of hay (18.4 ± 0.29 kg DM d−1), total dietary energy or chewing activity, but did lead to a decreased intake of water-soluble carbohydrates and an increased crude protein intake, thus affecting ruminal nitrogen balance (P < 0.01). This resulted in a higher milk urea content [23.3 vs 17.9 mg (100 mL)−1; P < 0.01] in cows fed the experimental hay, whereas other milk performance parameters remained unaffected. In conclusion, the use of the impeller mowing conditioner did not affect the overall forage utilization by cows when the diet contained about 16% concentrate (DM basis). As this is the first study dealing with the effects of an impeller mowing conditioner on cows' responses, future research should consider investigating the effects of mowing conditioners when cows are fed only forage or diets with lower concentrate amounts.

The Farm Fresh Food Box (F3B) strategy is a hybrid of direct-to-consumer (DTC) and short value chain models that aims to stimulate rural economies, creates an additional sales avenue for small farmers, provides rural grocery stores with increased foot traffic and overcomes barriers for rural consumers who are unable to access local food. The F3B project is a tri-state collaboration of extension and research partners from three states; two on the West Coast and one in the Northeast United States, involving small farmers and retailers from rural communities. This article analyzes F3B consumer surveys from 2 years of project implementation and contributes to the limited body of research on food box models by identifying benefits and barriers of the F3B strategy for consumers, comparing these findings to existing research on food box programs and other DTC market channels, and discussing implications for future model adjustment. Overall, consumers were pleased with all aspects of the F3B. However, the strategy had limited success with reaching a new demographic of local food consumers.

Combining cattle and sheep on the same farm can be a promising way for farmers to face uncertainties and produce in an agroecological manner. Previous studies showed benefits of mixed-species grazing on animal health and pasture use. However, few studies have examined how farmers truly manage the two species on their farms and why. The purpose of this study was to explore this issue by surveying 37 farmers who combined meat sheep and beef or dairy cattle on their farms. We chose a systemic and comprehensive approach to the functioning of mixed-species livestock farming systems (MSLF) by considering all dimensions of the system influenced by mixing species (i.e., system configuration, grazing, marketing of products, work and adaptive capacity) and by considering the farmers' viewpoints. The benefits of mixing species that farmers mentioned concerned economic stability and optimal use of grassland resources. Although farmers usually mentioned workload as a disadvantage, the facts are not so clear, and mixing species also benefits work. Farmers cited the pleasure of varied work and the flexibility of work organization. We identified four types of combining cattle and sheep on pasture that express a gradient of the interaction between the two species (from no to high interaction) and are influenced by field configuration (grouped or scattered) and cattle production (dairy or beef). Regarding work organization, ways to combine the two species concern distribution of work required for each species among workers (versatility or specialization) and over the year. Three modes of temporal organization of the work required for each species, which corresponded to different strategies for organizing animal-production cycles, the availability of labor and the willingness to use resources, were identified. To adapt their farm to climatic, economic and workforce-related hazards, farmers used mechanisms related to the combination of the two species: modifying the ewe/cow ratio, breeding periods, worker versatility, grazing management and allocation of resources between species. Our study showed the interest of a systemic and comprehensive approach to MSLF that are promising for the agroecological transition but poorly documented. In particular, it highlighted the need to consider work as part of the system to be configured, managed and adjusted along with the other parts and not simply as a set of constraints.

Soil suppressiveness which is the natural ability of soil to support optimal plant growth and health is the resultant of multiple soil microbial components; which implies many difficulties when estimating this soil condition. Microbial benefits for plant health from repeated digestate applications were assessed in three experimental sites surrounding anaerobic biogas plants in an intensively cultivated area of northern Italy. A 2-yr trial was performed in 2017 and 2018 by performing an in-pot plant growth assay, using soil samples taken from two fields for each experimental site, of which one had been repeatedly amended with anaerobic biogas digestate and the other had not. These fields were similar in management and crop sequences (maize was the recurrent crop) for the last 10 yr. Plant growth response in the bioassay was expressed as plant biomass production, root colonization frequency by soil-borne fungi were estimated to evaluate the impact of soil-borne pathogens on plant growth, abundance of Pseudomonas and actinomycetes populations in rhizosphere were estimated as beneficial soil microbial indicators. Repeated soil amendment with digestate increased significantly soil capacity to support plant biomass production as compared to unamended control in both the years. Findings supported evidence that this increase was principally attributable to a higher natural ability of digestate-amended soils to reduce root infection by saprophytic soil-borne pathogens whose inoculum was increased by the recurrent maize cultivation. Pseudomonas and actinomycetes were always more abundant in digestate-amended soils suggesting that both these large bacterial groups were involved in the increase of their natural capacity to control soil-borne pathogens (soil suppressiveness).

The aim of this paper is to present and discuss a new approach to assess a city's supply with food from the nearby region: the city food flow analysis. In view of the growing challenges of the global food system, the local level has increasingly been identified—both by citizen-consumers and city administrations—as a relevant scale to develop sustainable alternatives. Although different actors often agree on the aim to increase local food supply, the discussions and initiatives convey the lack of knowledge and data about the actual origin of food supplied to cities. Without knowing where food comes from and through which channels it reaches the consumer, it is difficult to develop alternatives that could eventually change the food system. This paper presents and discusses the city food flow analysis as a methodology to close this lack of information. It consists of a four-step approach that leads to a clear picture on the local food production around a city, the consumption of local food in a city and the importance of different supply chains for local food in the city, including retail and gastronomy. The methodology is illustrated with the example of two cases (cities). The city food flow analysis provides detailed information about the current situation of urban food provisioning, which city stakeholders can use to start an informed discussion process about necessary changes in the food system, re-embedding of cities into their territorial context. However, data are not always fully available, which is a result in itself that illustrates the challenges of re-localizing local food provisioning.

Despite increasing land degradation in sub-Saharan Africa, investment in sustainable land management (SLM) remains low. Empirical evidence show that smallholder farmers tend to prioritize investing in SLM practices with short-term turnover—e.g., composting and crop residue integration—in order to improve soil fertility and yields to the neglect of practices like agroforestry whose benefits tend to materialize in a relatively longer period. While it is crucial for farmers to prioritize both short-term and long-term SLM practices for the maintenance of overall ecosystem health, the factors that shape the concurrent adoption of short-term and long-term SLM practices remain underexplored. Using data from a cross-sectional survey with smallholder farming households (n = 512) in Malawi, we employed logistic regression to examine the determinants of the concurrent adoption of short-term and long-term SLM practices. Our findings show that plot size, farmer-to-farmer knowledge sharing, presence of a chronically ill person in the household, active household labor size, wealth and women's autonomy are noteworthy determinants. A unit increase in plot size was associated with increased odds (OR = 1.41, p < 0.01) of simultaneously adopting short-term and long-term SLM practices. Similarly, a unit increase in the active labor size of the household (OR = 1.30, p < 0.001) was positively associated with the concurrent adoption of short-term and long-term SLM practices. Households with no chronically sick person were 3.2 times more likely to adopt short-term and long-term SLM practices simulataneously compared to those with chronically sick persons. Farming households that exchanged farming information (OR = 2.50, p < 0.001) with other households had significantly higher odds of adopting short-term and long-term SLM practices concurrently than those that did not share farming information. Compared to households in the poorest wealth category, those in the richer (OR = 3.14, p < 0.001) and richest (OR = 3.64, p < 0.001) wealth categories were both significantly more likely to adopt short-term and long-term SLM practices concurrently. These findings suggest that initiatives targeted at promoting the holistic adoption of SLM practices—a combination of both short-term and long-term practices—must pay attention to contextual nuances including household wealth, gender, farmer training and land access dynamics.

In organic farming the control of perennial weed species, in particular Cirsium arvense, can be a major concern for farmers, especially if there is no regulation through perennial forage production. To test whether the stubble cleaner (SC), an enhanced skim plow (PL), is as effective in the control of C. arvense and other weeds as conventional ploughing and perennial forage production, an organic field experiment was established. Three different tillage/crop rotation systems were compared: an SC system and a PL system, both in a cereal-based crop rotation and an additional PL system in a crop rotation that included a perennial alfalfa–grass mixture (PLALF). In the SC system, tillage was carried out solely with the SC, while in the PL and PLALF systems, ploughing was alternated with chiseling. In the fifth year, each main plot was divided into subplots, and seven different cover crop treatments were integrated into each of the three systems. The effects of the three systems and the cover crop treatments on weed cover and density, weed biomass, and weed diversity in the sixth and seventh year of the experiment are the subjects of this paper. The choice of cover crop species was of minor importance for weed control. The PLALF system was generally more effective in controlling C. arvense than the PL and SC systems. No significant differences between the PL and SC systems regarding the control of C. arvense could be identified in four of five assessments. The SC system had significantly higher total weed density than the PLALF and PL systems in both years. However, the differences in weed emergence between the PL and SC systems diminished until the assessment of weed cover and biomass in the main crops, when no significant differences between these two systems (2012) or no differences at all (2013) could be identified. Species richness was not significantly influenced by the tillage/crop rotation system in both years. Evenness and Shannon–Wiener index were significantly higher in the PLALF and PL systems than in the SC system on most assessment dates in 2012. In 2013 there was no clear trend regarding evenness and Shannon-Wiener index probably due to a hoeing operation.. In conclusion, for weed control, the choice of crop rotation was more important than the choice of tillage method, while for the diversity of the weed community, the choice of tillage method was more important than the crop rotation.

The current study assesses consumer preferences toward different production methods of clementines (Citrus clementina). Based on a survey of Italian urban individuals (N = 345), responsible for household food purchases, it investigates whether clementines produced by means of integrated farming system are perceived as a desirable alternative to organic and conventional fruits. A conjoint analysis was applied to estimate the mean relative importance of three different clementine attributes (namely, price, production method and presence of a geographical indication) and consumer utility attached to the different attribute levels. Results revealed price as the most important attribute; while only organic farming provided positive utility to consumers. Subsequently, the sample was clustered into four distinct market segments based on part-worth estimates, offering useful insights for practitioners and policy makers to design tailor-made interventions aimed at fostering sustainable clementines consumption.

This paper examines how certified organic cotton initiatives (COCIs) influence community capitals in rural Peru, Tanzania and India using the community capitals framework (CCF). Case study analyses, including qualitative interviews of farmers, expert interviews and participatory observations, were conducted in Northern Peru, Northern Tanzania and Eastern India. The results show slight changes in community capitals in Peru, while comprehensive changes and spiraling-up effects were triggered by certified organic cotton farming initiatives in Tanzania and India. These community developments strongly depended on set measures, such as the extent of (1) partnership (e.g., contract farming), (2) input support (e.g., seeds, loans, community infrastructure), (3) capacity building (through training and advisory services), (4) group formation and (5) formation of cooperatives. Favorable environmental conditions and supporting local institutions facilitated spiraling-up effects, while social preconditions (e.g., gender inequality) strongly limited these effects. The research showed that COCIs have considerable potential to trigger spiraling-up effects in rural communities. However, the capacity strongly depends on the respective initiative and its ability to involve and empower farmers, i.e., to build up human and social capital.

The scientific community and most mainstream agriculturalists typically design fertilizer recommendations to provide a ‘sufficient level of available nutrients’ to meet the annual N, P and K requirements of common field crops. Soil balancing is another approach to managing soil fertility that focuses on the levels of Ca, Mg and K to achieve a desired base cation saturation ratio (BCSR). Soil balancing is believed to be practiced frequently by organic and other alternative farmers but is viewed skeptically by conventional agricultural scientists due to a lack of support for the idea in the published scientific literature. This study represents a pioneering effort to collect systematic data on the extent of soil balancing, how it is practiced and the types of outcomes reported by organic farmers. Our survey of over 850 farmers who grow certified organic corn in Indiana, Michigan, Ohio and Pennsylvania found that over half report using a soil-balancing approach based on BCSR. Their practice of soil balancing frequently includes more than management of base cations, but also uses a wide range of soil amendment products (such as purchased organic NPK fertilizers, micronutrients, microbial stimulants and soil inoculants) other than those applied specifically for cation balance. Farms that rely on vegetable and dairy production for most of their income, and Amish farmers who rely on horses for fieldwork, were more likely to report using a soil-balancing program. Self-described soil balancers perceived positive agronomic outcomes from the use of a BCSR program, including improvements in soil physical and biological properties and improved crop health and quality. Although farmers in our study report extensive use and positive perceived outcomes from soil-balancing methods, the scientific research literature has been unable to reproduce evidence that manipulating soil base cation levels has any systematic effect on crop yield. Future research could consider the interacting effects of BCSR with other field management practices to more closely approximate the actual practices of farmers.

Two fungal inoculants are commercially available in Canada and the USA that target improving plant access to soil phosphorus (P). Arbuscular mycorrhizal fungi and Penicillium bilaiae were used to inoculate wheat, lentil and flax grown in an organically-managed and a conventionally-managed soil. A second crop was grown after freezing the soil to evaluate if the inoculants carried over to a second crop. Crops in the organically managed soil were smaller and took up less P than the same crop in the conventionally managed soil. Inoculation with either inoculant improved shoot growth and P uptake in wheat grown in the organically-managed soil and in lentil grown in the conventionally-managed soil. Co-application of the inoculants was never superior to the single inoculants. Carry-over effects were slight and inconsistent.

The global population is projected to be enormous by the mid-21st century, whereas, most essential crops being sustained by the rain-fed agriculture are threatened by climate change. Therefore, the study investigated the projected near-future effect of rainfall variability on rot incidence and yam production in humid tropical Nigeria. Production data from the Food and Agriculture Organization and the Nigeria National Bureau of Statistics showed the significant increasing trend in the annual yam output. The field survey conducted in 2018 showed that the maximum percentage of rot incidence occurred in July. Climate Research Unit observational rainfall data from 1979 to 2018 showed the nonsignificant trend in the interannual rainfall variability; however, it showed low variability and a significant decreasing trend in the July rainfall. A pathogenicity test on yam samples confirmed rot by fungi, bacteria and nematodes as virulent pathogens, whereas, the nutritional qualities of the rotted yams were indicated. Monthly rainfall and rot incidence showed positive correlation (r = 0.84, significant at 99% from t-test). The positive characteristic impact values indicated that increase (decrease) in the monthly rainfall corresponds to increase (decrease) in the magnitude of monthly percentage rot incidence. Thus, the significantly decreasing rainfall reduced the quantity of rot incidence and consequently increased the annual yam production for the period. Selected CoOrdinated Regional Downscaling EXperiment-Africa models and the ensemble mean showed a good measure of agreement with observational rainfall in the historical experiments. The efficiencies of the bias-corrected outputs in the representative concentration pathway (RCP) 4.5 and 8.5 indicated improved ‘reasonable’ performances. Bias-corrected projections of the July rainfall showed an increasing trend in both the RCPs, which indicate a potential increase in rot incidence and the consequent decline in annual yam production. The findings are imperative in sustaining the global food supply.

Changed spatial configurations at sowing have been investigated as a strategy to minimize interspecific competition and improve the establishment and persistence of multi-species plantings in pastures, but the impact of this practice on the soil microbiome has received almost no previous research attention. Differences in populations of bacteria and fungi in the surface 10 cm of soil in the third year following pasture establishment were quantified using quantitative polymerase chain reaction and terminal restriction fragment length polymorphism methods. Populations were compared on, and between, drill rows sown to either the perennial grass phalaris (Phalaris aquatica L.), perennial legume lucerne (alfalfa; Medicago sativa L.) or the annual legume subterranean clover (Trifolium subterraneum L.). Results showed that soil microbial abundance and diversity were related to plant distribution across the field at the time of sampling and to soil chemical parameters including total carbon (C), mineral nitrogen (N), pH, and available phosphorus (P), potassium (K) and sulfur (S). Despite the 27-month lag since sowing, pasture species remained concentrated around the original drill row with very little colonization of the inter-row area. The abundance and diversity of bacterial and fungal populations were consistently greater under drill rows associated with higher total C concentrations in the surface soil compared with the inter-row areas. Our results showed that the pH and available nutrients were similar between the subterranean clover drill row and the inter-row, suggesting that soil microbial populations were not impacted directly by these soil fertility parameters, but rather were related to the presence or absence of plants. The abundance of bacteria and fungi were numerically lower under phalaris rows compared to rows sown to legumes. The richness and diversity of fungal populations were lowest between rows where lucerne was planted. Possible explanations for this observation include a lower C:N ratio of lucerne roots and/or a lack of fibrous roots at the soil surface compared to the other species, illustrating the influence of contrasting plant types on the soil microflora community. This study highlights the enduring legacy of the drill row on the spatial distribution of plants well into the pasture phase of a cropping rotation and discusses the opportunity to enhance the microbiome of cropping soils on a large scale during the pasture phase by increasing plant distribution across the landscape.

Geographical indications (GIs) are valuable attributes that enhance the competitiveness of agri-food products, generate added value and revitalize rural environments. The aim of this work was to analyze the attributes spring fruit consumers associate with GIs when they decide to purchase these products. Moreover, the changes in these associations with the increasing distance between the region of production and the place of consumption were also evaluated. We specifically analyzed two GIs used for spring fruits: the protected geographical indication for Mountain Cherries from Alicante (Spain) and the protected designation of origin for Loquats from Callosa d'En Sarriá (Spain). Data were analyzed using logistic regression analysis. The results show the significant association in consumers' minds between the preference for GI fruit and the importance attributed to the place of production (origin). The association of different attributes with the GI fruit label is product dependent as the number of attributes associated in the case of cherries (origin, organic, color and variety) is higher than for loquats (origin and variety). Regarding the distance between the production area and the place of consumption, our findings suggest that the closer the consumer is to the GI area of influence, the more attributes they associate with these labels. In this regard, increasing the knowledge of the GI labels beyond their area of influence could boost the demand for these products as consumers would be aware of the different quality attributes concentrated in that label.

Climate change negatively impacts rice productivity in different parts of Africa. As a matter of necessity, farmers must respond to changing the climate by choosing adaptation strategies that increase their productivities. Incidentally, studies that documented the impact of climate change adaptation actions of farmers on rice productivity are few. This study therefore analyzed the impact of climate change adaptation decisions of farmers on the profitability of rice production using cross-sectional data gathered from 240 rice farmers selected from Ebonyi State, an important rice-producing State in Nigeria, Africa's most populous country. Using descriptive statistics, multivariate probit regression, instrumental variable regression and endogenous treatment effect model, the study revealed that the common adaptation actions of rice farmers involved adoption of minimum tillage, bond and drainage, fertilizer, crop diversification, livelihood diversification, improved rice varieties, pesticide, nursery, and adjusting planting and harvesting dates. The study found several significant interactions between the choice of climate change adaptation actions and socio-economic, farm, institutional and location characteristics of rice farmers. The result further revealed that multiple adaptation decisions of farmers significantly increased returns to scale and profit of rice production. The study concludes that adaptation decisions are effective in increasing the profitability and returns to scale of rice production in the area and other regions with similar geographical, meteorological and socio-economic contexts.

This study develops a decision-making procedure to help policymakers compare alternative patterns for sustainable diets by reaching a compromise among three criteria: socio-economic perspective, health and environment (including carbon and water footprints). An Analytical Hierarchy Process (AHP) was performed in several stages. First, a total of 25 stakeholders (members of organizations on the Valencia Food Policy Council) evaluated criteria that are relevant to the sustainability of diets. Secondly, a workshop with 14 experts from different backgrounds evaluated by consensus four dietary alternatives: Mediterranean, flexitarian, pescatarian and vegan. In terms of environment, experts gave priority to the vegan diet. However, the Mediterranean diet pattern (MDP) appeared, according to the process, as the most suitable pattern from the holistic perspective that integrates all relevant criteria. The MDP was ranked first in terms of the health criterion and the socio-economic perspective. These include culture, affordability, social impact and local production as decision elements that food policy advisory bodies take into consideration to define sustainable diets.

Biogas digesters convert waste matter into a natural gas-like fuel and a nutrient-rich digestate by-product. This digestate has the potential to be used as a soil amendment to benefit crop production with or without biochar, a purported nutrient sponge. In a greenhouse study of several crop species, the effects of digestate fertilization on crop growth, photosynthetic efficiency, vegetable production and chemical nutrient levels were tested. Results indicate that increasing potency of the applied digestate fosters higher growth and fruit production rates of several studied plants but to a lesser degree than a conventional fertilizer. More potent digestate application increases antioxidant capacity, total phenolics content and ascorbic acid levels in kale compared to the control chemical fertilizer test groups but has confounding results on legume nutrient levels. Additionally, the combined application of biochar and biogas digestate added to compost and used as potting media positively impacts crop germination. This work has relevance to agrarian communities that could benefit from recycling livestock and food waste into fuel and a renewable fertilizer.

Aquaponics technology has recently been offered as a good option for sustainable food systems among small-scale farmers, particularly those seeking an organic production or dealing with land quality constraints, such as urban farmers. However, there is a lack of empirical evidence for the capacity of small farmers to adopt the technology. The unique requirements of aquaponics may create technical, economic and even cultural constraints and opportunities. This paper uses empirical evidence gathered with small-scale farmers in São Carlos, State of São Paulo, Brazil, to present the capacity of adoption for the technology, including possible limiting factors and incentives for farmers. The study conducted interviews with owners of ‘agriculturas familiares’ (Portuguese for small family owned farms) within 30 km of São Carlos. The interviews revealed that there is widespread interest in the potential profitability of aquaponics systems, significant interest in environmentally friendly practices, familiarity with organic production and hydroponics and a large base of agricultural knowledge in the community that can drive adoption. However, lack of initial financing, limited human power and concerns about product placement were significant barriers to adoption. For settlement farmers (those working on land formerly abandoned) poor soil quality and water scarcity are key issues that could be alleviated by the technology. The city of Sao Carlos present program for purchasing specific types of products from these farms could be used as a model for increasing aquaponics adoption and relieving success concerns.

As climate change and agriculture burden water resources globally, there is a need for more efficient water use including irrigation with recycled water in greenhouses. While research has proven that properly treated recycled water can be safe for use, many growers still express concern. Underlying most studies on growers' perceptions is the assumption that they understand recycled water the same way scholars and policy makers do—as municipally treated wastewater. We question this assumption and explore whether the ways in which growers conceptualize recycled water is associated with the ways they perceive its usability. Our findings reveal that growers define recycled water in four different ways—captured water, treated water, recirculation and in a general sense as ‘reuse’. These definitions do appear to suggest trends in the way recycled water is perceived by growers. While these definitions do not significantly affect growers' willingness to use, other factors such as prior experience using recycled water appear to be significant.