Chapter 1 opens with a description of the different peoples of the Americas in 1492 and the earliest contacts with Europeans, and outlines the process of Spanish penetration and settlement. It then explores indigenous reactions to Europeans at first contact, and analyzes the roots of the apotheosis of Europeans in Spanish America, arguing that it is misleading to distinguish too sharply between religious and rational considerations, and indicating that native peoples did not bow before the strangers as gods. The chapter then shifts the focus to the intellectual framework employed by Europeans to situate native peoples within a European worldview (European Mythology of the Indies I). Europeans interpreted indigenous peoples according to their own mythological concepts, such as the myth of the Earthly Paradise, the myth of the Reconquest of Jerusalem, the myth of the Marvelous East, and the myths of the Classical Tradition. The chapter ends with a summary of Spanish expansion into the Pacific.

Chapter 5 covers the tradition of the apotheosis in North America, principally the North East. It outlines the earliest encounters between Europeans and Native Americans and considers how the former were interpreted as shamans, as powerful spirits called manitou, or as the returning dead. The Europeans’ magnificent vessels conveyed an impression of extraordinary power, but not divinity. The chapter considers what a “first encounter” might mean where coastal natives had already had (sometimes decades of) experience of Europeans by the early seventeenth century. It then considers the extent to which European voyagers, such as Francis Drake, Thomas Harriot, and Walter Raleigh, engaged in self-apotheosis. The final section analyzes eighteenth- and nineteenth-century first encounters in the North American North West, the emergence of prophetic narratives and the significance of oral traditions.

There is an enduring tradition that the first Europeans in the Americas and Hawai’i were perceived as gods, a phenomenon known as “apotheosis” or “the act of turning men into gods.” The tradition is especially strong in relation to two historical figures: the Spanish conquistador Hernán Cortés in Mexico and the British navigator Captain James Cook in Hawai’i. It is, however, by no means confined to these two figures. Furthermore, considerable explanatory power is attributed to this divine identification: indigenous peoples apparently submitted before the demonstration of godly power. In the heyday of European imperialism – the nineteenth century and early twentieth century – this tradition was accepted uncritically by western historians. In the wake of decolonization, from the 1950s and 1960s, increasing interest in non-European perspectives on these early encounters caused historians to call this interpretation into question. Three key issues emerge: what evidence is there that such an apotheosis took place? If it did not, how did the tradition arise? And how did native peoples in fact perceive Europeans?

Chapter 4 continues the theme of the European Mythology of the Indies (II), exploring the intellectual framework employed by Europeans (specifically Spanish, French, and British) to situate native peoples within a European worldview, taking the narrative from the sixteenth century, through the seventeenth century, and into the early eighteenth century. The chapter considers the use of the terms “civilization” and “barbarism” to characterize indigenous peoples, traditions of millennial thought and prophecy among the Franciscan friars, theories of demonology and witchcraft as applied to native inhabitants, and the myth of the so-called pre-Hispanic evangelization of the Americas and the identification of the Christian St. Thomas with the Mesoamerican god Quetzalcoatl, the myth of indigenous peoples as descendants of the Lost Tribes of Israel, and finally the myth of the noble savage.

The tradition of the apotheosis probably arose through the confluence of native and European beliefs and actions, rather than as simply a one-sided European creation or imposition. Indigenous understandings of the significance of white men originated not with Europeans but with native peoples themselves. Natives are on record as rejecting European claims, and they formed their own view independently. There is no evidence for an apotheosis in Mesoamerica or the Andes in the original sixteenth-century sources, especially those written at the time of the Spaniards’ arrival. The myth of Viracocha and the myth of Quetzalcoatl both reflect a retrospective view rather than one held at the time of the Spaniards’ arrival. Europeans channeled a life force that made them “more-than-human,” or “human-plus.” Both native peoples and Europeans interpreted their mutual contact in terms of their preexisting mythology. The traditional contrast between scientific, rational, modern Europeans, on the one hand, and myth-bound, irrational, premodern indigenous peoples, on the other, is entirely misleading. Both groups made interpretations based on reason and rational enquiry, and at the same time employed mythological explanations.