In mainland China, Reform and Opening up in the last few decades has opened a floodgate of foreign infusion. Foreign businesses such as KFC, Starbucks, Walmart, McDonalds, and Carrefour are seen everywhere. There have also been many loanwords. Some of the loanwords have become so much a part of the Chinese lexicon that their foreign origin may not even be clear to all. Apart from the social and cultural implications, the influx of things foreign presents quite a challenge to Chinese with its non-phonetic script. Various accommodation strategies have been used to represent foreign words with Chinese characters, including meaning translation, phonetic transliteration, or a combination of both, resulting in varying degrees of semantic and phonetic approximation. Incidentally, the fact that the Rebus (phonetic loan) Principle is extensively used for phonetic transliterations, whereby Chinese characters are used only for their sounds without regard to their meanings, gives the lie to the persistent ideographic myth concerning Chinese characters.

Many signs in urban areas are bilingual in Chinese and English. It cannot escape the notice of even the most casual bilingual observer that many such signs are woefully (and sometimes hilariously) mistranslated. Mistakes can result from wrong segmentation, wrong word choice, wrong grammar, or inappropriate style, which is particularly important in Chinese. Mistakes can also result from missing crucial information or lack of understanding of English. There are also the ‘innovative analogies’, which give rise to non-existent English words. Also frequently observed are inconsistencies, wavering between the two strategies of pinyin transliteration and meaning translation. The inclusion of mistranslated signs can be pedagogically useful in more than one way. Studying mistranslated signs is an exercise in contrastive analysis. Through detailed analysis of the causes of the mistakes, such signs can be used as negative examples in the teaching of both Chinese and English. They can also be useful to the study and practice of translation.

Chinese can be found in most parts of the world. The signs in this chapter are mainly from the United States. A few are from Kyrgyzstan. Signs in the diaspora contexts are distinguished by the need to negotiate between Chinese and the local language(s), as Chinese is used to represent local contents. Both meaning-based translation and sound-based transliteration are used, as well as a combination of the two. Also notable are the dialectal elements. The language of the Chinese diaspora in North American is heavily Cantonese, as the earliest immigrants were from Cantonese speaking areas of China. Cantonese has also been adopted as sort of a lingua franca. Traditional characters are used as a rule, reflecting the dominance of traditional culture. The traditional vertical and right to left text orientation coexists with that of the modern horizontal and left to right format.

In this chapter, language choices in the Linguistic Landscape (LL) are examined in relation to official language policy and personal language choices. Particularly significant are signage units which express messages using two or more languages or other linguistic codes. Different codes can express the same message, but they may display different messages which may be aimed at different audiences. Rather than simply putting messages into particular linguistic envelopes, units of the LL develop intricate communicative actions in the choices of size and placement for particular languages, and in the different ways in which languages make references to texts and cultural features which lie outside the signage itself. Using photographs from 11 countries, the chapter also shows that the LL provides a forum for language play, displays of elite language, cross-linguistic typographical effects, and the incorporation of visual images into writing systems.

While English-speaking readers were the first to have access to a complete translation of Freud’s works, problems remained: apart from deviations like rendering Trieb as ‘instinct’, the Standard Edition was marked by tone distortion, medicalization or loss of idiomaticity. Freud himself insisted that terms like Es (Id or It) were above all common language expressions. Bettelheim and Lacan posited that a critique of translation was a prerequisite before serious work could be done on the texts of psychoanalysis. However, translation had been less a problem than a method for the young Freud, whose polyglotism, quite visible in his youthful correspondence, allowed him to work creatively with the effects of the unconscious by going from transference to translation. Today, new translations of Freud are following these hints and pay more attention to both the fluidity of his vocabulary and the specificity of his concepts.

In this chapter, I look at the scribal practice of Jews and Muslims in the early Islamic Mediterranean to argue that there was not a large wave of migration from East to West. I present an alternative explanation here for the disappearance of what scholars have called the "Early Vulgar Judeo-Arabic Spelling" -- the disappearance of which could be used to support the idea of a substantial migration westward.