- Publisher:
- Cambridge University Press
- Expected online publication date:
- November 2024
- Print publication year:
- 2024
- Online ISBN:
- 9781009413961
- Subjects:
- Organisation Studies, Marketing, Management
Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, comprehensive volume. Topics covered include: market organization and design; performativity in and around markets; valuation; market places and spaces; methods that may be utilized in studying markets; the field's relation to adjacent disciplines; the future of markets. Deploying a sensitivity for the socio-material constitution of markets, the authors put market practices at the centre of inquiry and offer insights into the future and potential impact of market studies research. The contemporary, practical and interdisciplinary approach is strengthened by multiple examples of original empirical research into markets.
‘Over the past twenty years, the burgeoning field of market research has profoundly transformed our view of economic activity. This book, written by leading researchers, presents its main achievements and outlines an intriguing research programme for the next decade. A must-read for anyone wishing to better understand and master the role played by the economy in the future of our societies.'
Michel Callon - Professor of Sociology, École des Mines de Paris
‘Market Studies offers us stimulating and increasingly influential ways of understanding markets. But the field's very richness and diversity makes a reliable guide to it necessary. Here, at last, is that essential roadmap – crucially, a forward-looking one.'
Donald MacKenzie - Professor of Sociology, University of Edinburgh
‘How is a new academic field established? Performatively, of course. The world of Market Studies is carefully composed in this volume through its histories, methods, means of market making and valuation practices. But this is not just a historical account. This is a Market Studies manifesto. A future of new methodological, conceptual and critical concerns is on offer, to be performatively accomplished by Market Studies scholars.'
Daniel Neyland - Co-Director of Bristol Digital Futures Institute
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