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Chapter 25 - Marketing Work and Labour

from Part VI - Broadening the Perspectives in Market Studies

Published online by Cambridge University Press:  22 November 2024

By
Robert Cluley
Edited by
Susi Geiger ,
Katy Mason ,
Neil Pollock ,
Philip Roscoe ,
Annmarie Ryan ,
Stefan Schwarzkopf  and
Pascale Trompette
Susi Geiger
Affiliation:
University College Dublin
Katy Mason
Affiliation:
Lancaster University
Neil Pollock
Affiliation:
University of Edinburgh
Philip Roscoe
Affiliation:
University of St Andrews, Scotland
Annmarie Ryan
Affiliation:
University of Limerick
Stefan Schwarzkopf
Affiliation:
Copenhagen Business School
Pascale Trompette
Affiliation:
Université de Grenoble
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Summary

Marketers are, generally, paid workers. While this may seem self-evident, for us to fully understand the hybrid combinations of devices, individuals and organizations that partake in marketing work and in the configuration of market actors, we must acknowledge the impacts of working relationships that are deeply embedded into marketing practice. A Marxist analytic lens helps us to do this. It encourages us to explore how the organization of marketing work produces and exploits value from marketing workers.

Keywords

labourlabour process theorysurplusmarketing workBraverman
Type
Chapter
Information
Market Studies
Mapping, Theorizing and Impacting Market Action
 , pp. 416 - 427
Publisher: Cambridge University Press
Print publication year: 2024

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